Examples of Customer Reviews Displayed on a Website
Do you want to brandish client testimonials on your website?
Positive reviews and testimonials play a large part in edifice customer confidence and getting more than sales.
Simply finding means to publish testimonials pages on your website is difficult if you have little design experience.
This article shows you how to display testimonials on your website with screenshots of crawly examples you can recreate without needing to hire a developer or an proficient in spider web design.
Here's a table of contents to help you navigate this article:
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- Create a defended testimonial page
- Show testimonials on your homepage
- Add Twitter testimonials to a scrolling carousel
- Embed Instagram testimonials in your footer
- Create a video testimonial page
- Brandish testimonials in your sidebar
- Show testimonials in epitome galleries
- Brandish reviews on your contact page
- Add single testimonials to your about page
- Curate UGC reviews on product pages
- Evidence reviews on checkout pages
Let'southward become to it.
What Are Customer Testimonials and How Important Are They?
Customer testimonials are recommendations and positive reviews from satisfied users of your products and services.
They're a style of telling business organization owners similar you if your products or services have value to other customers.
Some testimonials come as paid endorsements from bloggers, but other customer testimonials come from happy customers, or by requests similar postal service-purchase emails.
There are different types of testimonials that online marketers use on their websites, such as:
- Quotes: Text testimonials from customers talking about how the product helped them
- Videos: Client accounts displayed through video testimonials
- Hero images: Large images shown at the superlative of websites overlaid with quotes
- Star ratings: Products and services rated out of v stars
- Weblog mail reviews: Written reviews of a product or service published in a blog post
- User-generated content: Photos and videos shared on social media reviewing the product
- Case studies: Long-form examples of how products or services helped customers improve their lives.
A great example of positive social proof, testimonials are essential for your website because they assistance potential buyers overcome whatever objections they might take for buying your product.
After all, online production reviews tin increase conversion rates by 270%!
Embedding customer reviews on your website too improves SEO of your site, since it's relevant content that search engines can crawl to rank you higher.
This content marketing strategy can consequence in a meaning boost in sales, and with the right client service, turn your customers into brand ambassadors.
11 Great Testimonial Examples Proven to Heave Sales
There are several website testimonial examples you can prove to boost your conversions and get more sales.
Below are some cracking examples you tin endeavor for yourself. Some of these examples come in the grade of landing pages or website testimonials widgets — we'll encompass both types beneath.
While they might seem hard to do, there'south no need to worry. We'll testify you how you lot tin create something similar on your website without needing to rent an expert to do it for yous.
1. Create a Dedicated Testimonial Folio
The most common place to put testimonials on your website is on a defended testimonial page. This manner, visitors can scan endorsements without distractions.
In this example, the Toast Cafe created a separate spider web folio for testimonials using our Custom Facebook Feed Pro plugin.
And with the reviews extension, they were able to brandish a feed of customer testimonials from their Facebook folio.
As y'all can see, they customized their feed to match the branding and minimalist blueprint of their website. With the plugin'due south assist, they easily created a unified and consistent expect that'southward appealing and consistent with their brand's epitome.
Want to attempt this out for your own website? Yous tin learn how to add together Facebook reviews to your website hither.
ii. Evidence Testimonials on Your Home Folio
Another way to use testimonials from your Facebook page is to display them on your websites' homepage.
As a event, website visitors get an instant snapshot of how customers view your service and highlight your active community on social media.
In the example to a higher place, MAS Youth Centre combines Facebook reviews alongside their Twitter feed, displaying their presence on various social platforms.
For more details on how you lot can brandish multiple feeds from different social media accounts, bank check out how to add social media feeds to your WordPress here.
3. Add Twitter Testimonials to a Scrolling Carousel
The adjacent example is from the retailer Casper which specializes in mattresses and bedding. They use their reviews page to brandish several types of reviews, but what stands out is their slider of testimonials tweets.
The carousel slider cycles through reviews pulled from Twitter. This is a great way to demonstrate social proof while highlighting positive comments about their products.
Much better if you can also display your product pages underneath so there'south a proper CTA (call-to-action) to encourage more sales.
Yous can recreate Casper's example past using the Custom Twitter Feeds Pro plugin and changing the layout type to carousel.
And so, you lot can use Twitter hashtags or an advanced search to filter content to display customer quotes or testimonials related to your company.
Acquire how to add together a Twitter slideshow to your website here — information technology'll accept y'all but a few minutes to do this!
Customer testimonials too come in visual formats, and they're a great way to evidence how real people are using your products in their daily lives.
Fabletics demonstrates this wonderfully with an Instagram feed of user-generated content (UGC) in their website footer.
The feed shows content from satisfied customers, using their branded hashtag #myfabletics to filter the results.
When potential customers see those examples, they get an idea of how to employ the product in real life, giving them a nudge towards making a buy.
You can recreate this example yourself using the Instagram Feed Pro plugin and adding the Instagram Feed widget to your website's footer area, like this:
Follow these instructions on how to embed an Instagram feed in WordPress to try it for yourself.
Desire to know how to add an Instagram feed to your widget area? Check out this mail service on how to brandish your Instagram feed on your footer.
5. Create a Video Testimonial Page
Videos also play an essential role in converting visitors into paying customers.
Instead of reading a written account of customer experiences, y'all become to see the body language and emotions of customers, which is a lot more convincing.
Plus, yous get actress points if you feature a successful customer story or two in your videos.
In the above case, this business highlights customer testimonials in an interactive video feed providing written descriptions below each video.
You can copy this blueprint easily with the Feeds for YouTube Pro plugin past displaying testimonials from YouTube in a beautiful feed on your website.
Merely choose your preferred layout and display your videos with their thumbnails past selecting a specific YouTube playlist, search term, or unmarried video ID.
Here's how we recreated the above example using the YouTube Feed plugin.
You tin can acquire how to add together YouTube feeds to WordPress hither.
Already added your client testimonials to a YouTube playlist? You can too bank check out this post on how to embed YouTube playlists on your website today.
And if y'all're interested in how to create powerful video testimonials for your business, bank check out this helpful tutorial for more data.
When working out where to put testimonials on your website, don't forget nearly your sidebar.
This is an area that'due south often overlooked, but it'south the platonic space to highlight testimonials, alongside your other content.
In the example above, the website owner used our reviews extension for Custom Facebook Feed Pro to show testimonials from Facebook in their WordPress sidebar.
When used with other testimonial formats, your Facebook reviews feed creates a varied feel for readers and draws attention to their online communities.
Want to know how to display a Facebook review widget on your sidebar? Follow the instructions on this post on how to create a social media review widget today.
7. Show Testimonials in Image Galleries
Visual content is the perfect fashion to create more exciting and inviting pages.
It's easier for people to skim pages with loftier-quality images, breaking up large walls of text. And pictures are oft easier to understand for visual learners.
IBM uses the power of visual content to display different testimonials from the type of customers they serve.
Plus, they showcase that content in stunning image galleries to pregnant issue.
Information technology might seem tricky, merely you can create a similar consequence using our Instagram Feed plugin. Just cull the type of content yous want to brandish in your feed, and set the layout to the highlight option.
Here's a version nosotros put together to evidence how easy information technology is — we did this in but under 5 minutes without whatsoever web design experience at all!
Why not give it a become yourself? Become the Instagram Feed plugin here and follow these instructions for adding an Instagram gallery feed to your WordPress website.
eight. Display Testimonials on Your Contact Folio
Your contact page is where potential customers plough to ask questions about your products or services.
Near websites simply add together their company logo, contact form, and contact information hither, but yous can brand that page more useful to visitors past putting testimonials there.
That'due south what The Chandeliers did by importing testimonials from their Facebook page using our Reviews extension.
To continue the reviews consistent with their website blueprint, they styled their feed cleanly and minimally.
Fifty-fifty ameliorate, they offered a fashion for customers to add their review, helping them collect feedback with minimal effort.
Want to try this out for your own business concern? Check out this helpful post on how to embed Facebook reviews on your website today.
ix. Add Unmarried Testimonials to Your About Page
Like your contact page, your About folio is where your target audience learns more than almost your business organization. It's too where visitors form their first impressions, so yous must make that page as informative every bit possible.
In this example, an individual video testimonial is used to illustrate the about page. This is an effective manner to combine visual content with written information.
And with the subscribe push button displayed clearly beneath the video, it advertises the YouTube channel, helping increase subscribers on YouTube.
Follow the instructions hither to add a YouTube feed to your website. To add together a single video to your website, click the Single Videos feed type, and enter your chosen video ID.
Get your re-create of Feeds for YouTube to get started.
And so, if you'd like to modify your video testimonial layout, follow the stride-past-pace tutorial on how to embed a YouTube gallery on your website here.
10. Curate UGC Testimonials on Production Pages
Equally nosotros mentioned earlier, UGC is a swell style to add diversity to your website and showcase how people use your products in real-life.
And with the rise of Instagram, UGC is finding its way onto more important website pages like production pages.
Tarte Cosmetics redefines UGC's use in eCommerce past displaying their ain testimonials on high-performance product pages.
Doing this helps boost client conversion rate, then shoppers are more likely to catechumen into customers. That's because existent customer reviews cosign Tarte'south products and aid build trust.
The best part?
You don't need to get a separate account at Shopify to exercise this. With the assistance of Instagram Feed Pro, it's easy to testify UGC such every bit Instagram posts on your own website.
You tin can add UGC Instagram feeds to WordPress's production pages using the instructions on this post on how to embed your Instagram feed to your website.
11. Bear witness Testimonials on Checkout Pages
It's sad to meet prospective customers go to your checkout page, just to carelessness their cart and leave your website.
Shopping cart abandonment is a real problem for eCommerce stores, resulting in lost sales and a lot of coin left on the table.
But similar to product pages, adding effective testimonials to your checkout page can significantly influence potential customers ownership decisions and reduce shopping cart abandonment.
When shoppers come across positive reviews and success stories of customers using your products on the checkout page, it's proof your production or service has value and can be the right push they need to commit to buying.
You can recreate the above example using any of Blast Balloon's social feed plugins to filter and display testimonials on your checkout page.
Learn how to integrate social media into your website here.
That's it!
We promise this commodity helped you learn how to display testimonials on your website so that you tin convert visitors into customers.
As you can see, Nail Balloon can exist a massive aid if you want to bear witness social media testimonials on your website to grow your sales.
If you lot want unlimited accessto Smash Balloon plugins so yous tin use them onunlimited websites, go ahead and get the All Access bundle here.
The slap-up role about Nail Balloon's pricing method? Information technology comes with a 100% no-hazard coin-back guarantee so you tin can try out the plugins first and meet if it's a skillful fit for you.
So what are yous waiting for? Get Smash Balloon now!
You lot'll also be happy to know that our plugins are happily used past some of the largest brands all over the world:
Want to know more about using the power of social proof to become more sales? Check out this next mail on the best types of social proof guaranteed to get you more sales.
If yous're interested in email marketing, you can also check out our review of the best atomic number 82 generation tool, OptinMonster, to abound your business even faster.
And don't forget to follow u.s.a. on Twitter and Facebook for more social media marketing tips and tricks.
Source: https://smashballoon.com/how-to-display-testimonials-on-your-website/
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